Chips Salon


Now Located in Historic Freehold! Chips Salon, the Curly Hair International Professionals, is a Paul Mitchell Focus Salon/Ouidad Specialty Salon!


Voted #1 in 3 Categories for three continuous years in Monmouth Health and Life Magazine and Expo Reader's Choice Awards. We're a cutting edge salon that combines experience and creativity to yield exceptional results. With 2017 being our 20th anniversary year, you can feel secure in knowing you're choosing the professional salon. Make your appointment today and come see why we were voted #1!


(732) 431-9070





21 West Main Street
Freehold, NJ, 07728


Tue: 9:30am–4:00pm
Wed-Thu: 9:30am–7:00pm
Fri: 9:30am–5:00pm
Sat: 9:00am–5:00pm
Sun-Mon: Closed


Our Team

Meet the collection of fabulously talented stylists and colorists who make up our amazing team. 


Onita Luisi

Owner and Head Stylist

Born in London, Onita decided to pursue the true American dream. She is the Founder and Creative Director of Chips Salon, and is an American Board Certified Hair Colorist (ABCH).

A master of her craft, Onita has an experienced creative flair and inventive techniques in color. She has cultivated quite the dedicated client base, while her appearances at trade shows around the world have the industry fans abuzz. Her proficiency and passion for curly hair has earned her the honor of expert, and her expertise in the art of hair straightening services is unsurpassed, positioning Chips as a premier salon for refined, multi-textured hair needs.

Area of expertise: American Board Certified Hairstylist 

Hairstyling Approach: Texture is my specialty. 

Instagram: @GreatHairbyOnita #GreatHairbyOnita

Meet Our talented Stylists



Lauren R.

Whether you need a cut, color, keratin straightening, or just a beautiful blowout, Lauren is your stylist! Her rigorous training and experience at Chips has made her a well-versed and proficient hairstylist. Licensed for over 8 years, she has been a Master Stylist for 7 of them. She masters a wide range of hair techniques, including (but not limited to): cutting, coloring, updos, relaxers, and straighteners. 

Area of expertise: Coloring and Cutting

Hairstyling Approach: Listen to my guests while understanding their needs and respecting their hair.

Instagram: @LaurenReynoldsHairstylist #LaurenReynoldsHairstylist



Our cheerful and bright Harleigh fuses her love for the beauty industry with her love for hairdressing, through her deep-rooted dedication to training and business. She brings creativity, competence, and a desire for excellence to all of her customers. 

Area of expertise: Color, Texture or Curly Styles, Extra Body Blowouts

Hairstyling Approach: Focus on what each guest wants and help them achieve the most beautiful results. 

Instagram: @Harleighb_ #GlamByHB



With her keen eye for hair design, this talented young professional keeps our clientele beaming before, during and after each visit. LL is only satisfied when her client leaves the chair, feeling beautiful and better educated about their gorgeous new hair.

Area of expertise: Dimensional Color, Smoothing Treatments, Style and Texture

Hairstyling approach: Understanding a client's desire and educating them throughout her service. Exceed the expectation and ensure the client leaves with a smile.

Instagram: @LaurenK_Chipssalon #FabByLaurenK



When it comes to hair and makeup, Julie is your girl! She has been working at Chips Salon for over five years, and her clients can’t get enough of her! She has mastered and is specially trained in the art and techniques of keratin straightening, balayage, foilayage, ombré, dimensional color, fantasy color, curly hair, ethnic blowouts, and makeup. Her passion shines through in her work.

Area of Expertise: Color, Blowouts, Makeup

Hairstyling Approach: By staying up to date on current trends, I’m able to understand and execute the exact look you desire.

Instagram: @Juliefelds #HairbyJulieFelds #MakeupByJulieFelds


Lily discovered her passion for styling, hair at the prime age of seven, cutting the hair of her Barbie Dolls. Her life's experience is now channeled into her Paul Mitchell's certification and license. She commands a steady stream of clients in her chair at Chips Salon. Her sweet and caring nature, and up-to-the-minute style is a pleasure to inhale.

Area of expertise: Cutting, Coloring, Styling




Ilana is a local girl raised in Marlboro NJ. Her passion for hairdressing landed her a position at Chips Salon 2 years ago. She has now been promoted to the rising star level. Congratulations Ilana on completing a 2 year rigorous training program. We at Chips are proud to have you on our team




One of our newest team members, joins us from the Paul Mitchell School. She is embarking on our 2 year Stylist In Training program where she will learn how to fine tune her skills to become an excellent Sr Stylist at Chips Salon.

Our Front Desk


Rachel is our Chips front desk coordinator and will greet you when you arrive. While she juggles a demanding salon schedule, arranging appointments and tending to our clients needs, our spirited New Yorker works very closely with our entire staff, to ensure our Chips clients have a superb experience. A born people person, Rachel will take care of your reservation from your first phone call, greeting you when you arrive and helping you to plan your next visit.



Park (for free!) on Main Street or behind our building in the Broad Street Parking lot! When you park in the lot, come through the back, follow the Chips Salon signs and come up the elevator!

We can't wait for you to visit our new salon location! 21 West Main Street, Freehold, NJ, 07728. 



"This salon is fantastic. I have been coming here since I was young to get my hair chemically straightened and I won't go anywhere else. The staff is kind and welcoming, and I get great results for my hair!"
- Ashley S, 2016

"If you think that you are worth the best colorist in the world...You need to be here at Chips! Never uneven, never uncertainty, never an unpleasant surprise. This is the best salon I have ever patronized. The owner, Onita Luisi, has unlimited talent and the ability to attract the best talented staff into her salon. She is a nationally recognized and awarded educator of the Jon Paul Mitchell Systems group. Treat yourself to the care you truly deserve."
- Joan L, 2016

"Chips is the best of the best! They know all the styles and trends. Chips has the best stylists who know what will look and work best for the client. Whether you need a cut, hair color, or straightening, this place can't be beat! Chips makes you feel welcome and special. We have been going here for over 12 years. No one but Onita has ever been able to successfully straighten my daughter's hair. It always comes out gorgeous and healthy. Rachel makes us feel like family, she is a perfect combination of expertise and customer service. Thank you Onita and Chips Salon!"
- Janice G, 2016

"I've been with Chips since they opened. My hair is very difficult to cut without it spiking out in all sorts of directions and Onita the owner is one of the few who knows what to do. My wife can instantly tell when I'm in a rush and had my hair done poorly by someone other than Onita!"
- Michael C, 2016


"I love Chips Salon. My only regret is that I did not discover it years before I did! They are professional and make it their business to make their clients comfortable. I enjoy watching movies while my color is on. Most importantly, I am always very happy with my hair color and cut."
- Debi R, 2016


"I sometimes travel for business. Onita, Harleigh, and the ladies of Chips Salon make a real effort to accommodate my busy work schedule. My hair is thick, and I gray quickly. Each time I leave Chips, I walk out with a vibrant color, a fabulous blowout, and my hair looks like a million bucks!"
- Amber G, 2016


"Lauren is the absolute greatest hairdresser! Most cannot compare to Lauren's talent! She talks to you and listens, to get your input on what you would like, and then with her professionalism, helps guide you, if need be, toward an even better solution than you could have ever imagined. I've been going to Chips Salon for the past 7 years. Try making an appointment, what have you got to lose?"
- Riki S, 2016


"I would like to thank the amazing team at Chips Salon. A beautiful space that's beautifully designed and much more. Great service plus!"
- Kerry H, 2016

"I work in television and have been going to Chips regularly for over 10 years. When my Los Angeles producers were fawning over my haircut, I referred them to Jersey's best- Onita Luisi!"
- Victoria A, 2016


"I drive 25 miles to have Onita color, cut, and blowout my hair. It's well worth the drive! Fantastic hair artist! I met her at a Hurricane Sandy event that she participated in for victims, and afterwards she did my hair! I've been loyal ever since."
- June M, 2016

"I have been coming to Chips for a few years on the recommendation of a friend. Onita is a magician with hair and color. All the stylists go through a very long training program, and they are professional and talented. It is always a pleasure to go into the salon, everyone is greeted with a welcoming hello and a smile from all that work there. The salon itself has an upbeat, comfortable boutique feel. I do not have curly hair, but I could not be more pleased with the results!" 
- Beth K, 2016

"Finding the perfect salon for anyone is very difficult.  For years I've been searching for a non-stuck up hair salon, edgy, and not overpriced for what you get.  A lot of salons you just pay for the ambience.  I went home just before the holidays and a salon that i've gotten my hair done before was busy so I had to find a place that was experienced in various hair straightening techniques and a place I actually would like.  

Through a lot of searching, (there are plenty of salons in the area) I stumbled upon this salon.  I randomly called inquiring about their hair straightening and they receptionist put me on the phone with Julie.  We talked for a couple of minutes about what i've done with my hair, texture, etc she did not one bit try to rush me off the phone but without forcing me to being locked into something she offered to do a consultation.  

They were very good at giving directions and where to park, which was such a help.  I walk into the salon and was greeted by some of the staff.  They showed me around the salon and brought me to my chair.  Julie came up to me and she was very warm and inviting.  She took a really good look at my hair and told me that the Magic Sleek was perfect for my hair and offered to redo my hair.  Scheduled an appointment with her (they have a couple of spaces for clients who will be at the salon for 3+ hours- plus)

Julie was the main person working on my hair, but a couple of other stylists helped out too and they were fantastic.  I cannot remember their names.  My hair came out perfect!  LOVED it!  She made sure everything was perfect.  And she didn't force me into getting a cut like a lot of places tend to do.  My hair is sleek and smooth.

I like how all of the stylists have a 2 year training program at the salon.  This way they can help out whenever needed and expand their knowledge of various types of hair.  I cannot say how much I loved Julie, I will be returning to see her.  This place definitely made me feel at home in central jersey."

- Joanna A, 2016


"I have been to many many salons trying to find a stylist who knows how to handle my thick course curly hair. Chips is beyond what I had ever hoped for! The entire staff is warm and friendly, the skill set among these women is exceptional. Every time I walk out of there I feel like a million dollars, yet I am spending far less than in most other salons. I have referred several friends and they are amazed in every aspect of this wonderful salon. I love this place and all the professional and kind woman that are true artists. Thank you Chips, you always make me feel welcome and pretty!  
- Heleen C, 2016

"I've been going to Chips Salon for 10 years, I live in NYC and I still come home to New Jersey to get my hair done because Onita is THE BEST!"
- Ariel M, 2016


"Excellent service! I've been a client since 2002! The staff it a true team and so so nice and attentive. I recommend anyone and everyone to come here!"
- Marlene T, 2016


"I've been a client of Lauren Reynolds at Chips Salon since 2007. She consistently performs magic on ma hard-to-manage curly, frizzy hair. She keeps me looking my best, by changing & updating my look. I usually get a color, cut, blowout, & occasional highlight. Lauren pays attention to detail & I always leave happy. The atmosphere at Chips is friendly, inviting, & upscale. When I arrive, I am warmly greeted by longtime receptionist Rachel & salon owner Onita Luisi. The level of talent & artistry here far exceeds other salons. I can't imagine going anywhere else."
-Maria F, 2016

" I have been coming to Chips since Onita opened her door in 1998. I truly feel Onita is the best hairdresser anyone can have or use. She takes great pride in her work. My daughter also loves coming to Chips and and loves her hairdresser Harleigh who always does an excellent job with her hair. My daughter has been coming to Chips since she was 2 years old, and is now 18. The entire staff is absolutely fantastic and amazing, may God continue to bless each and everyone of them at my favorite hair salon, Chips. 
-Barbara C, 2016

"I love Julie! She's the most talented, kind, and sweet hairdresser. Everyone at Chips are so pleasant and accomodating. You always feel so at ease in the salon, treated like a queen!"
- Angela K, 2016


"Harleigh is top notch if you enjoy feeling completely relaxed and pampered all while you get to reveal your true beauty, been coming here for years and love the 5-start treatment you receive every time!"
- Rachel P, 2016


"Where do I begin? From the beautiful atmosphere to the beautiful inside and out stylists, especially mine for years, Lyly, to the perfect hairstyle I want every time: you'd be crazy to miss out!"
- Taylor H, 2016